Although dry shampoo experiences significant unpenetrated white space, it has become very popular among the adult population over the past decade, due to its unique selling point of largely waterless cleansing. Fact.MR, in its detailed market report, notes that leading companies are using environmentally friendly raw materials to manufacture dry shampoos and are targeting customers in the mid-price segment. In competition with established products in the hair care industry, dry shampoo is widely preferred by consumers in urban clusters under water stress. Based on these factors, Fact.MR predicts that the dry shampoo market will display above 5% CAGR during the forecast period (2019-2027).
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Key takeaways from the dry shampoo market
Dry shampoo made from natural and organic ingredients is expected to gain popularity among consumers, due to the toxicity concerns associated with synthetic conditioners.
According to Fact.MR, the demand for dry shampoos is high among women between the ages of 20 and 30. Over 60% of women in this age range opt for versatile products that make hair styling quick and easy
European countries are the largest consumers of dry shampoo and are furthermore expected to maintain a high growth rate during the first half of the forecast period.
Dandruff Products Make a Significant Contribution to Hair Care Products in the Dry Shampoo Market
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The Middle East and Africa is expected to be a lucrative location for the dry shampoo market as its consumption has increased over the past half decade, due in part to the scarcity of water in these regions.
Manufacturers are expected to seize greater opportunities and increase their market share by conducting awareness campaigns, as many consumers are unaware of this product and its associated benefits.
Fact.MR notes that the high flammability and the large volume of counterfeit products have been some of the major hurdles in the dry shampoo market as they have eroded consumer confidence.
“The existence of a large total addressable market (TAM) for dry shampoos is expanding rapidly with the growing consumer base for regular shampoos. While targeting a large segment of high-end cosmetic users, the dry shampoo charts a new growth path within the middle-income group, ”says Fact.MR analyst
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Preferred Online Retail Channel for Manufacturers
The dry shampoo market is consolidated characterized by strong competition given the relatively low market revenues. The major players in the industry are focused on increasing the availability of their products on virtual shelves as personal care products have experienced a significant growth spurt through this sales channel.
Find More Valuable Insights About Dry Shampoo Market
Fact.MR in its new offering puts forward an unbiased analysis of the global Dry Shampoo market, presenting historical demand data (2014-2018) and forecast statistics for the period 2019-2027. The study reveals compelling information on the dry shampoo market on the basis of the type of form (spray form and powder form), function (anti-dandruff, color protection, prevention of hair loss, other functions), demographic (men, women and children), distribution channels (modern commerce, convenience store, specialty store, pharmacy, online and others) in six major regions.
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